The Culture & Business of Women's Sports

Women's Sports is a billion-dollar industry. We break down the business behind it.

Athlete economics. Expansion strategy. Sponsorship power.
The Athleap delivers weekly insight into the culture and capital shaping the future of the game.

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— The WNBA Is Worth Billions - Here's Why That Doesn't Mean Players Get Paid More — The WNBA Has Never Been More Valuable. So Why Can't It Pay Its Players? — WNBA Expansion: The $500 Million Waiting Room — WNBA CBA Standoff 2026: What it Means for Portland & Toronto — The WNBA Is Worth Billions - Here's Why That Doesn't Mean Players Get Paid More — The WNBA Has Never Been More Valuable. So Why Can't It Pay Its Players? — WNBA Expansion: The $500 Million Waiting Room — WNBA CBA Standoff 2026: What it Means for Portland & Toronto