The Culture & Business of Women's Sports

Women's Sports is a billion-dollar industry. We tell the stories behind it.

Athlete economics. Expansion strategy. Sponsorship power.
The Athleap delivers weekly insight into the culture and capital shaping the future of the game.

Latest
— WNBPA Projects Unity But Internal Divisions Tell a Different Story — The WNBA's $540,000 Problem — How Odyssey Sims Finally Conquered Athletes Unlimited — The Real Reason WNBA Agents Are Demanding CBA Transparency — WNBPA Projects Unity But Internal Divisions Tell a Different Story — The WNBA's $540,000 Problem — How Odyssey Sims Finally Conquered Athletes Unlimited — The Real Reason WNBA Agents Are Demanding CBA Transparency