The Culture & Business of Women's Sports

Women's Sports is a billion-dollar industry. We tell the stories behind it.

Athlete economics. Expansion strategy. Sponsorship power.
The Athleap delivers weekly insight into the culture and capital shaping the future of the game.

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— The Real Reason WNBA Agents Are Demanding CBA Transparency — From "Caitlin Clark’s Defender" to First-Round Contender: The Offensive Evolution of Raven Johnson — How Maya Moore Invented the Modern Female Athlete’s Blueprint — The WNBA Set a March 10 Deadline. Here's Why It May Backfire. — The Real Reason WNBA Agents Are Demanding CBA Transparency — From "Caitlin Clark’s Defender" to First-Round Contender: The Offensive Evolution of Raven Johnson — How Maya Moore Invented the Modern Female Athlete’s Blueprint — The WNBA Set a March 10 Deadline. Here's Why It May Backfire.