The Culture & Business of Women's Sports

Women's Sports is a billion-dollar industry. We break down the business behind it.

Athlete economics. Expansion strategy. Sponsorship power.
The Athleap delivers weekly insight into the culture and capital shaping the future of the game.

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— How Maya Moore Invented the Modern Female Athlete’s Blueprint — The WNBA Set a March 10 Deadline. Here's Why It May Backfire. — The WNBA's $460 Million Paradox: Financial Distress at the Table, Equity Plays in the Boardroom — The WNBA Is Worth Billions - Here's Why That Doesn't Mean Players Get Paid More — How Maya Moore Invented the Modern Female Athlete’s Blueprint — The WNBA Set a March 10 Deadline. Here's Why It May Backfire. — The WNBA's $460 Million Paradox: Financial Distress at the Table, Equity Plays in the Boardroom — The WNBA Is Worth Billions - Here's Why That Doesn't Mean Players Get Paid More