Women's Sports
is a billion-dollar industry.
We break down the business behind it.
Athlete economics. Expansion strategy. Sponsorship power.
The Athleap delivers weekly insight into the culture and capital shaping the future of the game.
— WNBA Expansion: The $500 Million Waiting Room — WNBA CBA Standoff 2026: What it Means for Portland & Toronto — WNBA Expansion: The $500 Million Waiting Room — WNBA CBA Standoff 2026: What it Means for Portland & Toronto